Meta's Muse agent is attacking one of the economy's most profitable weak spots

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., reveals the Muse Charm device during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 23, 2026. Minh Connors | Bloomberg | Getty ImagesFor years, subscription businesses have benefited from a simple fact of consumer behavior: people are much better at signing up than canceling. They forget what they joined. They stop using services but keep paying. A $9 or $15 monthly charge can disappear into a credit card statement for months or even years. With the rollout of Meta Muse this month, an AI personal agent that can handle tasks across many areas of personal life, it quickly became clear that subscription bloat was an easy target.Muse can help consumers identify and cancel recurring subscriptions. While subscription-management services have existed for years, Muse brings that capability into a much broader personal assistant, potentially making forgotten recurring charges much easier to surface and cancel. And the timing matters. Close to half (44%) of U.S. consumers increased their subscription spending in 2025, with average annual spending rising to $1,887, or about $157 a month, according to a...