Nothing fazes New Yorkers, or at least that’s what they thought, until they stepped out onto Manhattan streets and encountered a 10-foot sphere of real human hair rolling towards them! A giant 10-foot hairball called Tumblehair rolled through the streets of NYC, leaving pedestrians both repulsed and unable to ignore it.What was the giant hairball?Pic courtesy: Instagram/ @uncommon.creative.studioThe giant ball was part of a wild marketing stunt created by Uncommon Creative Studio for haircare brand K18, to talk about the “167 billion hairs New Yorkers lose to shedding”. The pedestrians who cussed ‘Eww’ were not wrong. That was gross and disgusting, but according to the studio, the rolling installation highlighted the staggering scale of premature hair ageing and everyday shedding.“We didn’t create a giant Tumblehair just to make you uncomfortable. We wanted to make you stop and think about how much hair you leave behind every day—in your brush, your shower, your drain, and everywhere in between,” the haircare brand said.The art installation rolled across NYC neighbourhoods, including Midtown, West Village, Chinatown and the Seaport. Its final public appearance was at Gansevoort Pla...










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