Why AI is boosting Meta's ad business while hurting Google search

INDIA - 2025/05/13: In this photo illustration, a Meta logo is seen displayed on a smartphone with a Google logo in the background. Sopa Images | Lightrocket | Getty ImagesGoogle and Facebook have dominated the internet for the past two decades, turning billions of eyeballs into trillions in advertising dollars over that stretch. But with the ChatGPT era altering how consumers engage online, the companies are diverging. In the third quarter, Meta's ad business grew more than twice as quickly as Google's Search and other unit, backing up Mark Zuckerberg's claim that his company's investments in artificial intelligence are leading to better targeting tools for brands to promote goods and services across Facebook and Instagram. Google's problem is that chatbots are becoming an alternative to search, leading consumers to click far fewer blue links and hurting Google's ad revenue. Anthropic's Claude chatbot and Meta's recently launched Muse assistant are adding to the mix. Meanwhile, users are spending more time scrolling on Instagram, giving Meta more advertising opportunities."It's a double-edged sword, because as AI revolutionizes discovery, people might come across tools they like b...