When Jeff Bezos asked his team to help after a rainforest charity saving the Amazon said it was blocked from using 'Amazon' in Google Ads

Image credits: Wikimedia Commons A campaign to protect one of the world's most important rainforests took an unexpected turn when conservationist Paul Rosolie revealed that his organisation, Junglekeepers, had difficulty using the word "Amazon" in Google Ads while promoting its work. Frustrated by what he described as an automated trademark-related obstacle, Rosolie turned to Amazon founder Jeff Bezos through Instagram, asking for help. Bezos responded publicly, saying he would have his team look into the matter. Rosolie later confirmed that the issue had been resolved, bringing attention not only to the unusual advertising hurdle but also to Junglekeepers' mission to protect large areas of Peru's Amazon rainforest from illegal logging, mining and poaching.Jeff Bezos' response to the Amazon Google Ads disputeIn early May 2026, wildlife conservationist Paul Rosolie, founder of Junglekeepers, revealed on Instagram that his organisation was struggling to promote its rainforest conservation campaigns because Google Ads had flagged its use of the word "Amazon." According to Rosolie, the apparent trademark-related restriction made it difficult for the charity to advertise its work to pro...