“Pop culture today is thinking about living longer and what we want our lives to look like,” Minter-Jordan says. “We're able to really home in on that as a means of engaging younger demographics, but also bringing visibility to the growing ‘50-plus’ in our country.” That includes reminding people age 65 and older that Social Security and Medicare are instrumental for health and financial resiliency later in life. In 2025, the 90th anniversary of the Social Security Act, Minter-Jordan traveled the country highlighting the importance of both programs and telling the stories of members who depend on them. More than 3 million AARP activists contacted their Congressional leaders to remind them that Social Security and Medicare aren’t handouts, she says, but benefits that people have earned. As a physician, Minter-Jordan knows that living longer isn’t always as good as it sounds. The gap between people’s “health span”—how long they’re healthy—and lifespan is about 12.5 years, she says. (It’s typically worse for women.) But AARP wants to help to close that gap. AgeTech Collaborative, AARP’s startup accelerator, connects hundreds of companies that are designing products to help people age ...

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