UK mother-son duo fitted kitchens to fund vegan supplement brand, now worth £55m in annual sales

Arjun Sofat, a former analyst at an investment bank, started the company with his mother, Rohini Sofat, in 2017 A mother and son in the UK who ran out of their £15,000 savings while developing a vegan protein supplement started fitting kitchens and installing cupboards to raise money for their first stock. What began as a small business funded through their own savings has now grown into Free Soul, a supplements company with an annual turnover of £55 million and 50 employees.Arjun Sofat, a former analyst at an investment bank, started the company with his mother, Rohini Sofat, in 2017, according to a report by The Standard. The two initially spent £15,000 developing and improving the formula for their first vegan protein product. When the money ran out, they decided to take up renovation work rather than seek early investment from outside investors.The pair continued fitting kitchens and installing cupboards until they had saved enough to purchase their first pallet of supplements. Nearly a decade after its launch, the company's products are now sold through major UK retailers.The company has also expanded beyond its original vegan protein supplement. Its range now includes protein...