This mattress costs ₹7 crore and is made of horsehair; why the celebrities are buying it

Drake is known to own the first Grand Vividus and has publicly spoken about his obsession with luxury beds. A mattress is one of the few things people use every day for years. But would you spend ₹7 crore on one? That is the approximate price attached to the Grand Vividus, a luxury mattress made by Swedish bedmaker Hästens. It uses horsehair, cotton, wool and other natural materials, and is made by hand over hundreds of hours. The mattress has attracted attention because of its price and the celebrities associated with the brand. But what exactly are buyers paying for? Is it the horsehair, the craftsmanship, the materials or all of it together?The ₹7 crore mattress made with horsehairHorsehair is one of the materials that sets Hästens mattresses apart.The Hästens Grand Vividus costs around ₹7.3 crore, based on a reported price of €656,990. While the brand offers much cheaper options as well, the most expensive Hästens mattresses or the Grand Vividus can cost between ₹7 crore and ₹10 crore.The Grand Vividus is made by Hästens, a Swedish company known for its handmade luxury beds. The brand's mattresses use natural fillings such as horsehair, wool and cotton instead of conventional s...