Squishmallows creator lists $26M Bel-Air mansion for $38M

Pic credit: Sotheby's International Realty Jonathan Kelly, who made a fortune selling Squishmallows, the plush toys, has now put his Bel-Air mansion on the market for nearly $38 million, according to a report by Realtor.com.Pic credit: Sotheby's International Realty During the pandemic, the Squishmallows craze took TikTok by storm, turning the once-niche toys into a viral sensation. The man behind them, Jonathan Kelly, cashed out of the toy business and put part of the proceeds into Los Angeles real estate. Now, he is looking to cash in on it.From plush to Bel-AirPic credit: Sotheby's International Realty Kelly Toys, founded in 1986, launched its Squishmallows, an ultra-soft, marshmallow-like collectible, in 2017. The line quickly became a fast-growing part of the business. Following the massive demand, the company was sold in two transactions, one in 2020 and another in 2022. The first, announced in April 2020, gave Jazwares, a subsidiary of Alleghany Capital, a majority stake.Pic credit: Sotheby's International Realty Jonathan Kelly purchased the Bel-Air house in 2023. He paid $26 million for it. He never lived in it, and now it is finally time to sell it. He said he bought the p...