A customer holds her bags as she leaves a pop-up store of the Chinese-founded fast fashion brand Shein, in Dijon on June 26, 2025.Arnaud Finistre | Afp | Getty ImagesShein built its global fast-fashion business by selling low-priced, real-time trend-driven clothing and bringing new designs to market quickly, while cutting inventory wastage.But the conditions that helped fuel its rapid growth are changing. Shares of the Singapore-headquartered retailer were trading lower for a fourth straight day, and have lost 17.5% since their Hong Kong market debut on Tuesday.The initial market reaction puts the focus on whether Shein can reaccelerate growth as the low-cost model that fueled its rise comes under increasing pressure.Analysts say Shein will need to show it can compete on more than price, localize more of its operations and find new sources of growth outside its key U.S. and European markets. "I think it shows they've got a lot of work to do to prove to investors that this is a business that can continue to grow," said Josh Gilbert, lead analyst for APAC at investment platform eToro.$5 dress gets harder to sellShein reported revenue of $41.8 billion in 2025, compared with $38.7 bill...









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