Russia’s Amazon-style retail giant Wildberries is now in Ukraine’s crosshairs. Here's why

Firefighters drive past the smoke of a fire at the Russian e-commerce firm Wildberries' logistics complexes in the town of Elektrostal outside Moscow on July 18, 2026. A Ukrainian drone attack on two logistics centres in Russia killed eight people and injured 24, officials said on July 18, 2026.Tatyana Makeyeva | Afp | Getty ImagesUkraine has ratcheted up its attacks on Russia's Amazon-style retail giant, Wildberries, signaling a new phase in the war as Kyiv seeks to inflict fresh pain on the Russian economy. Ukrainian defense forces have struck major logistics centers on Russian territory over the past week, including five facilities belonging to Wildberries in the period from Saturday through to Wednesday.The attacks, which follow months of drone strikes on Russian oil depots and refineries, appear designed to severely disrupt Moscow's supply chains and increase the financial burden facing the country's businesses and state budget.Read more CNBC politics coverageWildberries is Russia's biggest online retailer and its equivalent to U.S. e-commerce giant Amazon. Founded in 2004, the company currently employs about 48,000 people."Ukraine has found a new point of pressure to exert ag...