Rihanna’s Fenty Beauty faces potential sale of its 50% stake after 2017 launch

When Fenty Beauty arrived in 2017, one of its most talked-about features was something shoppers could see on the shelf: 40 foundation shades. For customers who had spent years mixing products or leaving a shop without finding a close match, the range addressed a familiar problem. Rihanna had entered the cosmetics business in partnership with LVMH, the luxury group behind some of the world's best-known fashion and beauty names. The launch soon grew into a business of its own, separate from the singer's recording career. The ownership arrangement that helped bring it to market would come back into focus years later, when LVMH began exploring a sale of its half-share.Fenty Beauty entered the market with 40 foundation shades and a global launchFenty Beauty did not begin as a small local cosmetics line waiting to find an audience. Its September 2017 launch put the products in 1,600 stores across 17 countries. LVMH, Rihanna's business partner, brought experience in the luxury market, while the singer already had an international following. The scale of the release reflected both.The foundation collection drew particular attention. Forty shades gave shoppers a wider choice across fair, me...