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The unique branch of the fast food restaurants in Sedona, Arizona. (Image: Getty)
People are only just discovering why one special McDonald's branch decided to ditch the iconic golden arches in favour of a unique colour scheme.
A franchise in Sedona, Arizona, has been garnering a lot of attention due to the teal logo that greets hungry visitors, unlike the red and yellow signage seen at most restaurants around the world.
The branch, just off State Route 89A, opened back in 1993 but the city of Sedona would allow McDonald’s to set up shop in the area on one condition, that they change the colour of the logo, according to Atlas Obscura.
Authorities were reportedly concerned that the eye-catching red and yellow would jar with the surrounding landscape, known for its iconic red rocks and canyons.
Explaining the move back in 2022, Cari Meyer, senior planner for city's Department of Community Development told ABC 15: "Someone suggested it would be interesting if they did something else than golden arches to fit in with the identity that the city decided to establish."
They're said to be the only teal coloured McDonalds arches in the world. (Image: Getty)
McDonald's agreed to the proposal to protect the city's scenic spleandour. Meyer said the branding is "definitely unique".
"When I first moved here, it's what people brought up," she told the channel, with people telling her, "'Oh, you are moving to Sedona? They have turquoise arches!'"
Numerous videos have been made by TikTokers stumbling across the unusual colouring, which even extends to the parasols outside.
However, once customers step through the door, they find the traditional McDonald's interiors, menu and branding on food packaging.
The teal logo that greets customers in Sedona. (Image: Google Maps)
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However, it's not the only McDonald's branch with a distinctive character. A restaurant in Freeport, Maine, is nestled within a 150-year-old colonial estate, offering a premium atmosphere, complete with wood furnishings, and magnificent fireplaces.
The seaside town's population of some 6,200 people can even enjoy lobster rolls at the site, which decided to dispense with the golden arches outside altogether.
Another luxurious restaurant in the Italian capital Rome, boasts hand-carved statues at its entryway.
The chain now has over 40,000 restaurants internationally since the company was founded by the McDonald brothers, Richard and Maurice, back in 1940.
English (US) · 