Nike is set to report earnings after the bell. Here's what to expect

People pass by a Nike store in New York, Sept. 29, 2026.KHemaz | GVN | Getty ImagesNike is expected to report fiscal first-quarter earnings after the bell Thursday as the retailer struggles to maintain relevancy and sales growth under CEO Elliott Hill.Former Chief Financial Officer Matt Friend previously said the sneaker company expects sales for the first two quarters of fiscal 2027 to be "flattish," especially as it sees a sales slump in China, a once-lucrative market for the business. Former Pfizer executive David Denton took over as CFO in August.Still, Nike said it expects its gross margin for the first fiscal quarter to be slightly positive compared with the prior-year period.Here's what the company is expected to report, based on a survey of analysts by LSEG:Earnings per share: 43 cents per share expectedRevenue: $11.32 billion expectedNike has been struggling to position itself for growth, including in its most critical markets. Last quarter, it reported $4.83 billion in revenue for North America, its largest market. That was lower than Wall Street expectations of $4.88 billion, according to StreetAccount.The company has also been struggling in the key China market, with sa...