Man Turns 600-Sq-Ft Apartment Plant Business Into Million-Dollar Venture in Six Years

Photo credit: Brandon The Plant Guy/ Instagram Brandon Hurst never planned to become a plant seller. In 2020, he was working as an administrative assistant at a Los Angeles real estate office and living paycheck to paycheck when he lost his job during the Covid-19 pandemic. Looking for a way to make extra money, he began reselling items on Facebook Marketplace, then noticed a woman selling inexpensive plants bought from a dollar store. He decided to try the same idea, posting his first listing, a pink plant in a pink pot, in April or May 2020. According to PEOPLE, customers began messaging him almost immediately, and that small experiment became the foundation of a multimillion-dollar family business.Six years later, Hurst’s company has sold more than 100,000 plants in 2026 alone and now generates millions of dollars in gross annual sales, as per the report. What once operated from his roughly 600-square-foot apartment now employs 24 people, sells about 5,000 plants each week, and processes around 1,000 orders a day. The business has also moved into a 3,000-square-foot greenhouse in Los Angeles’ San Fernando Valley, giving Hurst and his family room to grow beyond the apartment wher...