Jackie Chan urged China to stop buying pangolin scales in Kung Fu Pangolin campaign

Jackie Chan, one of China's best-known film stars, became the face of a high-profile campaign in 2017 aimed at reducing demand for pangolin products and helping protect one of the world's most trafficked mammals. The campaign, called “Kung Fu Pangolin”, used Chan's martial-arts image to deliver a simple message to consumers in China and Vietnam, where pangolin meat and scales had been in demand. In the 47-second public-service advertisement, Chan tries to teach pangolins kung fu so they can defend themselves against poachers, only to discover that the animals respond to danger by curling into protective balls. Produced by WildAid with The Nature Conservancy, the campaign urged people not to buy pangolin products and highlighted how consumer demand can fuel the illegal wildlife trade.Jackie Chan took on a new fight to save pangolinsJackie Chan's role in the campaign was to use his enormous popularity to bring attention to an animal that was far less familiar to the public than tigers, elephants or rhinos. In the “Kung Fu Pangolin” advertisement, the martial-arts star attempts to train pangolins to defend themselves against poachers, but the animals repeatedly curl into balls when th...