The country has launched a campaign to shape how AI models answer questions about its war on Hamas and the IDF amid declining public support in the US Israel has spent tens of millions of dollars to boost its image in the US by seeking to influence how AI platforms portray the country, Politico has reported.US public attitudes toward Israel have deteriorated in recent years, first over its response to the October 7, 2023 Hamas attacks and more recently over the US-Israeli war on Iran and its cost to taxpayers. Six in ten US adults now view Israel somewhat or very unfavorably, according to a June Pew Research Center poll, up from 53% last year and 42% in 2022. Israeli Prime Minister Benjamin Netanyahu is even less popular, with 65% expressing little or no confidence in his policies.In a report on Friday, Politico detailed a $100,000 Israeli campaign aimed at influencing how large-language models such as ChatGPT answer questions about Gaza and the Israel-Hamas war. The effort centers on the Hanover Institute for Public Policy, a website publishing anonymous reports on anti-Semitism and geopolitical issues. The project was set up through French PR firm Havas Media, which handles much ...

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