Inside Malaysia's gambit to make its pungent durian the most wanted

KUALA LUMPUR, Malaysia -- KUALA LUMPUR, Malaysia (AP) — Malaysia is pushing to take durian, whose powerful smell delights its lovers and repels its haters, beyond its roadside stalls and family orchards to convince fans of the spiky fruit that its varieties are worth seeking out. Devotees savor durians like wine. For Malaysian ones, the taste of their rich and creamy flesh varies widely across types. Some are prized for their sweet custard and fruity notes, others for a hint of bitterness, an alcohol tinge or even a peanut butter flavor. Malaysians' efforts to elevate the industry can be found in the capital, Kuala Lumpur, at a center devoted exclusively to the fruit and the growing variety of products made from it. At the Kuala Lumpur Durian Experience Centre, near the landmark Petronas Twin Towers, visitors venture into a replica durian orchard to discover the fruit’s culture and history. In another room, a theater show draws laughter. Downstairs, visitors enjoy platters and egg tarts crafted from it.Launched this summer after an investment of nearly $2 million, the two-story center spans about 1,900 square meters (20,450 square feet) and is open daily. Its durian shop welcomes g...