Indians turn to start-ups to care for ageing parents as young become more mobile

Arindam Bhattacharyya, an advertising executive based in Jakarta, had an unexpected wake-up call in 2024.His parents, based in India's Kolkata city, were visiting him when his father had a health crisis. Bhattacharyya managed to get him medical care but when it was time for them to go back, he faced a question familiar to many Indians - how do you care for your parents when you can't be there in person?Between 2020 and 2050, the number of people aged 60 and above globally is projected to double to 2.1 billion, according to the United Nations Population Fund (UNFPA). India is expected to mirror this - by 2050, one in every five Indians will be above the age of 60, close to 21% of the total population.Until a few decades ago, there was little discussion in India on caring for elderly people as the expectation was that families would step in, the UNFPA notes, external.This, however, has been complicated by factors including the shrinking of joint families. As younger people move away from their families, and with limited social infrastructure to support the elderly, a gap is only widening, experts say.Some frame this as an opportunity.Government think-tank NITI Aayog says the senior c...