Iconic Bollywood romance marks 30 years of nonstop run at Mumbai theatre

The Indian city’s Maratha Mandir has been holding daily screenings of Dilwale Dulhania Le Jayenge since it released in 1995.

A theatre in Mumbai is celebrating 30 years of screening a much-loved Bollywood romance that has become India’s longest-running film.

On Monday, Maratha Mandir theatre in Mumbai, the financial capital of India, will mark three decades of daily screenings of Dilwale Dulhania Le Jayenge (The Bravehearted Will Take the Bride), which shot actors Shah Rukh Khan and Kajol to superstardom.

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The film, widely known to fans as DDLJ, redefined modern Hindi romance and continues to draw hundreds of cinemagoers to its morning screenings with its tale of young lovers bucking tradition since its release on October 20, 1995.

“I have seen it about 30 times … and I will continue watching it,” Mohammad Shakir, 60, told the AFP news agency as he bought a ticket for 40 rupees ($0.45).

A moviegoer checks his phone while standing beside a poster of Dilwale Dulhania Le Jayenge at Mumbai’s Maratha Mandir theatre [Indranil Mukherjee/AFP]

Manoj Desai, the head of the cinema located near Bombay Central Station, told AFP that weekday crowds tend to be made up of university students and young couples.

“On Sundays, you will find around 500 people, even after 30 years,” said Desai.

Clash of values

The film, which far outstrips the five-year run of the 1975 action-thriller Sholay (Embers) at another Mumbai theatre, revolves around the contrast between the more liberal values of second-generation Indians overseas and the conservative values of their parents.

Desai said it was common for audiences to break into cheers and applause during the film’s climax, when the heroine runs alongside a moving train into her lover’s arms.

“This is the goosebump moment,” Desai said. “The father letting his daughter go, saying she won’t find a better partner to spend her life with.”

It is a message that continues to resonate with younger viewers, even those who were not born when it was released.

“In our generation today, we often see transactional relationships,” Omkar Saraf, 23, told AFP. “But in this film, the hero crosses all boundaries to win his love with no expectations.

“We have watched it on television, on our mobiles, but the big screen gives us goosebumps.”

A scene from the film [Indranil Mukherjee/AFP]

‘Cultural monument’

Desai said one die-hard fan of the movie had been coming to screenings for 20 years, while for others, the film had played a part in their own love stories.

One couple watched it while dating, before inviting Desai to their wedding. “They went abroad for their honeymoon – and came back to watch the movie,” Desai said.

The film’s daily screenings were almost discontinued in 2015, but backlash from fans meant the decision was reversed, the Hindustan Times newspaper reported.

Film critic Baradwaj Rangan said the film had enduring appeal in a country still navigating the tensions between traditional and modern values.

“It represents a certain point in Indian culture, and that is why it is still loved,” Rangan said, adding that it “perfectly captured” the friction between two generations.

“The film has become a kind of cultural monument,” he said. “I think it is going to be playing forever.”