He beat Big Tobacco. Will the same playbook work against Meta and social media?

Mike Moore Attorney General from Jackson Mississippi gives his opening remarks during the tobacco hearings, seated next to him is D. Scott Wise, partner, Davis, Polk and Wardwell in New York. Douglas Graham | Cq-roll Call, Inc. | Getty ImagesAs a central figure who helped negotiate the blockbuster $246 billion tobacco master settlement in 1998, Mike Moore sees the writing on the wall for Meta and its social media rivals like TikTok and Google's YouTube.Moore was the Mississippi attorney general leading the charge against Big Tobacco. He's long since retired from public office, but is using his experience to help inform state AGs in the crafting of a potential sweeping settlement with the social media industry, which has been similarly accused of knowingly fostering addiction and harming America's youth. Meta this week agreed to pay almost $17 billion in a landmark settlement with a coalition of state AGs that had sued the company for misrepresenting the extent of child mental health damage caused by Facebook and Instagram. It's by far the biggest deal yet in the massive litigation wave facing social media companies, but experts say the matter is far from over as a bundle of cases r...