Annabel Rackham,Culture reporter and Rishma Dosani
It is officially the scariest night of the year and, while everyone in Hollywood and beyond has been showing off their elaborate costumes, there is one reveal that we're truly excited for.
Heidi Klum has cemented her place as the official Queen of spooky season thanks to her wild, weird and wonderful outfits over the last few years - including her unforgettable stint as a worm in 2022, and her equally impressive version of ET last year, complete with a glowing finger and fashionable accessories.
Well, she is a supermodel, after all…
She effortlessly outshines her guests at her annual Halloween party, held in New York, and this year is set to be no exception.
Appearing on Good Morning America earlier this week, she teased: "I'm ready already. But if I had to give you a tease, I'm gonna be very ugly. Very scary! But very ugly."
As the festivities begin, here is a look at some of the most impressive outfits at Heidiween 2025 and beyond.
But it's not all about Hollywood (or Heidiwood). Even politicians are getting in on the action, including President Trump, who is hosting a party at his Florida home.
And not every costume has gone down well, with some saying that US model Julia Fox's costume as a blood-soaked Jackie Kennedy was in poor taste.
Others have been more popular.
Singer Demi Lovato recreated her "Poot Lovato" meme which went viral on Tumblr in 2015 - a reference to her alter-ego who has been locked in a basement.
Other highlights on social media so far include Kim Kardashian and Kanye West's daughter North West and her friends dressing up as Japanese kawaii-metal band BABYMETAL.
Content creator and media personality Amelia Dimoldenberg never takes the easy option when it comes to dressing up for Halloween and this devilish costume certainly looks like it required some effort.
The night earlier, on the eve of Halloween, she went to a party in New York as the divorce of singer Lily Allen and Stranger Things actor David Harbour. Dressed as Harbour's sheriff character, she listened to the latest Allen album, which references their breakup.
And singer Ed Sheeran dressed up as Pennywise the clown, Stephen King's character from It.
Meanwhile, US Vice-President JD Vance wore a wig as he became the bizarre meme-version of himself. That same meme is alleged to have gotten a Norwegian tourist banned from the US earlier this year.

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