It's artificial intelligence versus the entertainment industry, as Bollywood stars sue YouTube and an AI-generated actor makes her world stage debut. In this edition of Tech 24, we explain why these developments could change what it means to be an artist in the age of AI.
In India, Bollywood stars have once again taken artificial intelligence to court in a case that's garnering international attention. Cinema royalty Abhishek and Aishwarya Rai Bachchan have filed lawsuits against Google's video arm YouTube, accusing it of hosting AI-generated videos that infringe on their intellectual property rights. The couple are not only seeking the removal of deepfake content, but also new safeguards to stop such videos from being used to train other AI platforms. This could lead to global implications for how AI models learn from online material.
Watch moreAI starlet shakes up Hollywood: Meet Tilly Norwood, the actress who doesn't exist
Meanwhile, the debate over AI's role in entertainment continues. At the Zurich Film Festival, audiences were introduced to Tilly Norwood, the world's first fully AI-generated actor, who starred in a short comedy called "AI Commissioner". The reaction has been swift and fierce, with the American actors' union, SAG-AFTRA, immediately releasing a statement saying the invention "jeopardises performer livelihoods and devalues human artistry".
We take a closer look in Tech 24.
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