FIFA private investor plans spark backlash, UEFA fury

To display this content from YouTube, you must enable advertisement tracking and audience measurement. One of your browser extensions seems to be blocking the video player from loading. To watch this content, you may need to disable it on this site. Cover image: FIFA private investor plans spark backlash, UEFA fury © Reuters / France 24 01:19 Issued on: 29/07/2026 - 14:43 FIFA said Tuesday it plans to sell a stake in the business operations of the World Cup and its other competitions through the creation of a semi-private subsidiary. The decision marks a dramatic attempt to reshape the commercial landscape of global football, while opening a new front in a long-running battle with Europe for control over the massive wealth generated by the sport. Keywords for this article