Elon Musk’s estranged daughter takes aim at father and AI in a new fashion campaign

The 22-year-old is the face of Spanish fashion brand Desigual’s Fall 2026 campaign, “Born to Disobey”. Elon Musk’s estranged daughter Vivian Wilson has taken aim at artificial intelligence in a new fashion campaign. The 22-year-old is the face of Spanish fashion brand Desigual’s Fall 2026 campaign, “Born to Disobey”, in which she takes control of a malfunctioning humanoid robot and mocks its inability to understand human behaviour.The campaign is drawing particular attention because Wilson’s father is Elon Musk, the billionaire behind Tesla, SpaceX and xAI and one of the most prominent promoters of AI. Vivian does not name Musk in the campaign, but its anti-AI message and references to obedience have prompted attention because of Wilson’s publicly strained relationship with her father.In the campaign film, Wilson is shown with a robot called DESI84. She uses it as a golf tee, walks it on a leash and tries to teach it to say “Desigual”. The robot repeatedly malfunctions, while Wilson remains in control of the situation. One of the campaign's lines says, “He was designed to obey. Not me.” The film ends with Wilson saying: “Some things aren’t meant to be fixed.”A robot that ‘was desig...