Cosm rides premium moviegoing wave with more immersive screenings and a wider library

Cosm's Dallas venue.Courtesy of CosmThe next big thing in premium large format theatrical viewing takes inspiration from the stars.Cosm, an immersive entertainment technology company, got its start programming planetariums — its name a combination of "cosmos" and "colosseum." The company's massive, domed screens first offered guests a view of the universe, now they mimic courtside seats at sports venues around the world and drop film fans into some of Hollywood's most iconic sets.At a time when the theatrical industry is seeing its biggest growth from the sale of premium large format, or PLF, tickets, Cosm seeks to offer a fresh take on an elevated viewing experience. And it's quickly expanding both its footprint and its content library. Since 2024, Cosm has opened four theaters — near Los Angeles, Dallas, Atlanta and Detroit — with a Cleveland hub set to open in 2027. These experimental venues have garnered the attention of sports fans, screening live matchups in an arena-like environment. Showings often sell out, according to Cosm. More recently, Cosm has partnered with Hollywood studios like Warner Bros., now a part of Skydance, to bring the likes of "The Matrix," "Willy Wonka &...