Chinese cars vs Europe: Who will win the battle for the market?

Home France To display this content from YouTube, you must enable advertisement tracking and audience measurement. One of your browser extensions seems to be blocking the video player from loading. To watch this content, you may need to disable it on this site. Cover image: © France 24 02:00 Issued on: 12/10/2026 - 18:20 The biennial Paris Motor Show officially opened this Monday in France. Over 200 auto sector brands will be present, rivalling for attention with their latest models and innovations. This competition for attention mirrors the competition for market share. This is especially true between local European brands and Chinese ones which have seen their sales surge on the continent over the past ten years – prompting accusations of unfair competition. Report by Charles Pellegrin, FRANCE 24’s business editor. Keywords for this article