Protesters take to the streets of Tenerife in April (Image: Getty)
The Canary Islands are set to see a rise in the number of British holidaymakers this summer, despite the ongoing protests against overtourism.
Spain has been convulsed by a series of demonstrations against over-tourism, as local communities vent their anger at an economic model they say is unsustainable.
While activists insist they are not anti-tourist, foreign visitors have increasingly become the target of local anger.
Tourists had water thrown over them by demonstrators in Majorca on Sunday as they sat outside a bar.
However, it appears that plucky Brits have not been deterred from travelling to the Spanish islands to enjoy their long awaited summer break.
Tenerife is a very popular destination with British tourists (Image: Getty)
New data released by the Canary Islands Statistics Institute (ISTAC) has forecasted a boom for the tourist industry, primarily driven by a predicted increase in the arrival of British and Spanish holidaymakers to Lanzarote and Tenerife.
Average occupancy rates are set to hit or even exceed 80 percent in August 2024, followed by a slight drop in September.
This covers both hotels and other types of accommodation such as private villa rentals.
Due to demand, hotel and accommodation providers are expected to increase prices during the third quarter of the year.
Numbers of German and Nordic visitors, however, will continue to decline, according to ISTAC.
Activists say the current tourism model has stretched public services to breaking point, harms natural resources, and makes local access to housing increasingly difficult.
They also argue that the industry pays low wages and the majority of locals do not benefit from tourism.
Many Brits have been left unimpressed with the arguments of the protesters, with one owarning them to be careful of what they wish for.
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The said online: "Their argument is flawed. Living costs including rents and mortgages are sky-rocketing everywhere - not just in tourist locations.
"Reducing the number of tourists will ultimately only have one outcome - a drop in the income of the islands - and that will result in businesses going broke, hotel staff being laid off, a reduction in tourist-related businesses such as taxi drivers, food and drink supply chains, cottage industries such as local crafts sales... the list goes on.
"Essentially, reducing tourist numbers will reduce the overall wealth of the islands. Economics 1.01."