Cambridge Dictionary Crowns 'Manifest' As Word Of 2024

The controversial global trend of manifesting has earned 'Manifest' the title of Cambridge Dictionary's Word of the Year for 2024. The term was searched nearly 130,000 times on the Cambridge Dictionary website, making it one of the most viewed words of the year.

Originally popularised within the self-help community and on social media, the word has gained widespread use in mainstream media, with celebrities like singer Dua Lipa, Olympic gymnast Simone Biles, and England striker Ollie Watkins sharing how they manifest their success in 2024. Mentions of the term surged during the pandemic and have continued to grow, particularly on TikTok and other social media platforms, where millions of posts and videos have used the hashtag #manifest.

In this context, "to manifest" refers to the practice of visualizing the achievement of a goal, with the belief that doing so increases the likelihood of it happening. However, manifesting remains an unproven concept that originated from a century-old spiritual philosophy movement.

Wendalyn Nichols, Publishing Manager of the Cambridge Dictionary, said:  "When we choose a Cambridge Dictionary Word of the Year, we have three considerations:  What word was looked up the most, or spiked? Which one really captures what was happening in that year? And what is interesting about this word from a language point of view?

Dr Sander van der Linden, author of The Psychology of Misinformation and Professor of Social Psychology at the University of Cambridge, said:  "Manifesting is what psychologists call 'magical thinking' or the general illusion that specific mental rituals can change the world around us.  

"Manifesting gained tremendous popularity during the pandemic on TikTok with billions of views, including the popular 3-6-9 method which calls for writing down your wishes three times in the morning, six times in the afternoon and nine times before bed. This procedure promotes obsessive and compulsive behaviour with no discernible benefits. But can we really blame people for trying it, when prominent celebrities have been openly 'manifesting' their success?  

"'Manifesting' wealth, love, and power can lead to unrealistic expectations and disappointment. Think of the dangerous idea that you can cure serious diseases simply by wishing them away.

"There is good research on the value of positive thinking, self-affirmation, and goal-setting. Believing in yourself, bringing a positive attitude, setting realistic goals, and putting in the effort pays off because people are enacting change in the real world. However, it is crucial to understand the difference between the power of positive thinking and moving reality with your mind - the former is healthy, whereas the latter is pseudoscience." 

'Manyfest', manifest destiny, and manifestos 

The 600-year history of the word "manifest" shows how the meanings of a word can evolve. The oldest sense - which Geoffrey Chaucer spelled as "manyfest" in the 14th century - is the adjective meaning 'easily noticed or obvious'.   

In the mid-1800s, this adjective sense was used in American politics in the context of "manifest destiny", the belief that American settlers were clearly destined to expand across North America.  

Chaucer also used the oldest sense of the verb "manifest", 'to show something clearly, through signs or actions'. Shakespeare used manifest as an adjective in The Merchant of Venice: "For it appears, by manifest proceeding, that...thou hast contrived against the very life of the defendant".  

The verb is still used frequently in this way: for example, people can manifest their dissatisfaction, or symptoms of an illness can manifest themselves. Lack of confidence in a company can manifest itself through a fall in share price.  

The meaning of making something clear is reflected in the related noun "manifesto": a 'written statement of the beliefs, aims, and policies of an organization, especially a political party' - a word that also resonated in 2024 as scores of nations, including the United Kingdom and India, held elections where parties shared manifestos.  

Other words of 2024 

The Cambridge Dictionary is the world's most popular dictionary for learners of the English language. Increases and spikes in lookups reflect global events and trends. Beyond "manifest", other popular terms in 2024 included: 

• brat: a child, especially one who behaves badly
• "Brat" went viral in the summer of 2024 thanks to pop artist Charli XCX's album of the same name about nonconformist women who reject a narrow and highly groomed female identity as portrayed on social media. (We weren't the only dictionary publisher to notice this.) 
• demure: quiet and well behaved
• Influencer Jools Lebron's satirical use of "demure" in a TikTok post mocking stereotypical femininity drove lookups in the Cambridge Dictionary. After brat summer, we had a demure fall.
• Goldilocks: used to describe a situation in which something is or has to be exactly right
• Financial reporters characterized India's strong growth and moderate inflation as a Goldilocks economy in early 2024.  
• ecotarian: A person who only eats food produced or prepared in a way that does not harm the environment

This term rose in overall lookups in 2024, reflecting growing interest in environmentally conscious living.

All year round, Cambridge Dictionary editors track the English language as it changes. Newly emerging words that are being considered for entry are shared every Monday on the Cambridge Dictionary blog, About Words.