EAST RUTHERFORD, NEW JERSEY - JULY 19: RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook of BTS perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Carl Recine/Getty Images)Carl Recine | Getty Images Sport | Getty ImagesDespite the success of BTS powering South Korea's largest K-pop agency Hybe to a stellar set of second quarter results, the agency saw as much as 2.845 trillion won ($1.96 billion) wiped from its market cap in less than 24 hours.Shares of Hybe tanked 16.09% on Tuesday, marking its worst day since June 2022. It then extended losses to tumble as much as 16.31% on Wednesday to its lowest since September 2024.The stock move was triggered by a miss in profit-margin expectations despite revenue and operating profit reaching record highs, according to analysts. While concert revenue was the main driver of the record results, analysts said that concerts see more of their revenue paid out to the artists than the company, resulting in lower margins. Concert revenue spiked 243.3% year on year and a whopping 630% compared to the previ...







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