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The move is part of a major turn around for the brand, which was forced to implement a restructuring plan in 2024.
19:27, Wed, Jan 14, 2026 Updated: 20:01, Wed, Jan 14, 2026
The British retail giant is set to open a flagship store in Argentina. (Image: Getty)
A major British retail brand with nearly 80 stores in the UK has announced its first flagship store in Argentina. Superdry, which was founded in Cheltenham in 1985 and is known for its distinctive mix of vintage American style and Japanese inspired graphics, is making the move as part of a major expansion of its international footprint into Latin America through its franchise partner.
The store is set to launch in San Isidro, a northern suburb of the capital Buenos Aires, Fashion Network reports. The location will also function as the brand's regional HQ. It's also launching an official online store for Agentina. The company has set the target of having five locations in Argentina by the end of the year, as per the outlet, which cited an official announcement.
Superdry has more than 70 stores across the UK. (Image: Getty)
Drapers previously reported that Superdry aims to have 45 stores across Argentina and the LATAM (Latin America) market in the next five years, with a 20-year development horizon in the region.
The company is said to be planning to invest between $40million (around £29.7million) and $50 million (£37.2million) over the first four years as it seeks to markedly enlarge its reach there.
Superdry is entering into the Argentinan market through a franchise partnership with Tango Fabrics, which will be reponsible for local operations and regional development of the brand.
Superdry already has more than 23 stores in Colombia run as part of a separate franchise partnership with Estudio, which is expected to operate any future stores there.
The iconic British brand's resurgence comes after the brand spent much of the last two years grappling with various challenges, exacerbated by the cost-of-living crisis, recording a £67.7m loss for the financial year ending April 27, 2024.
A restructuring plan then came into effect, including a number of store closures, as the brand sought to turn its fortunes around.
It's since returned to profit, reporting a statutory £50.5m profit after tax for the year to April 26 last year.
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Adjusted profit before tax jumped to £33.8m, compared with a £48.3m loss seen last year. Group revenues dropped by 23% to £374.6m, reflecting the closures and the company's "disciplined approach to discounting".
Despite shuttering some locations it still has a large presence in Britain, and is thought to have some 79 stores.
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