At 21, she quit with $100; her Bondi kitchen grew into a $5m empire

Monley’s company set itself apart by providing fresh meals delivered to homes and developing its own farm to create a direct link between food production and the customer. Bianca Monley was 21, had little more than $100, a tiny Bondi apartment and an instinct that healthy food could be more exciting than what was available at the time. She quit her waitress job and started cooking meals for 10 friends from the gym in her area. There was no big business plan, no investors, just a kitchen, a handful of customers and the desire to see where the idea might lead. That little experiment was now a $5 million business and a 100-acre farm years later. Scroll down for details.Begin with clarityMonley’s first step was understanding what she wanted the business to achieve, she said on her website. The idea was simple. Help people eat better. As the company grew, that purpose developed into a larger mission to change the perception around healthy food. That clarity became a filter for decisions from what products to offer to how the business connected with customers. Any entrepreneur can use an understanding of why the business exists to decide what is important to pay attention to and what is ...