Of the top 50, 16 are Japanese brands, representing one of the largest contingents near the list’s high rankers, followed by American multinationals, who dominate the list of 500. Trevor Yu, an associate professor at Nanyang Technological University’s Nanyang Business School, tells TIME these companies rely on decades of reputation-building, including on career opportunities, innovation, and competitive rewards for their workers.
But the region’s not insulated from global headwinds. While Asia’s export-led, manufacturing-based model has historically helped keep regional unemployment low, the rapid adoption of AI has changed the job landscape. An October report from the International Monetary Fund shows that, since the launch of ChatGPT in 2022, employer demand in the region fell nearly 10% in more exposed occupations, like coding, relative to less exposed jobs that require more human output.
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