The upgraded Apple Vision Pro features the powerful M5 chip, the comfortable Dual Knit Band, innovative features with visionOS 26, and all-new spatial apps and Apple Immersive content.
Courtesy: Apple Inc.
Apple announced new MacBook Pro, iPad Pro and Vision Pro models on Wednesday with an updated M5 chip that allows them to run faster than their predecessors.
The new MackBook Pro models start at $1,599 and go on sale Oct. 22. The 11-inch iPad Pro starts at $999. The latest Apple Vision Pro, which includes a Dual Knit Band, starts at $3,499.
The new devices, which are immediately available for pre-order, are Apple's latest additions to its fall catalog of products.
The company released the iPhone 17 and Apple Watch Series 11 models in September. Apple typically follows that up with updated laptops, iPads or other devices in October.
Apple's December quarter is its largest quarter by sales, driven by holiday and Christmas shopping. That is why the company usually updates its best-selling products in the fall. This year, it's the first full quarter of iPhone 17 sales as well.
The new device lineup is powered by Apple's M5 chip, which the company said has four times the peak compute performance compared to the previous M4.
Johny Srouji, Apple's senior vice president of Hardware Technologies, said in a release that the "M5 delivers a huge boost to AI workloads."
Supercharged by the powerful M5 chip, the new 14-inch MacBook Pro delivers even more performance and takes the next big leap in AI for the Mac.
Courtesy: Apple Inc.
Wednesday's announcement comes as Wall Street analysts are closely watching Apple's new releases to see if the company is raising prices or eating costs related to President Donald Trump's announced and threatened tariffs, especially on semiconductors and China.
While iPads and MacBooks aren't as critical for Apple as iPhone sales, they are still massive businesses.
Apple reported $6.58 billion in iPad sales in the June quarter, an 8% decrease on an annual basis that the company attributed to difficult comparisons to the year-ago quarter when new iPad Pros were released.
Mac sales in the June quarter came in at $8.05 billion, a 15% increase on a year-over-year basis. Apple released a new version of what it calls its best-selling laptop, the MacBook Air, earlier this year.
Apple has never broken out figures for the Vision Pro headset but they are included alongside Apple Watch and AirPods sales in the company's wearables, or other products, line item. Analysts believe the company's Vision Pro revenue is negligible.
MacBook, iPads and Vision Pro put together are significantly less than Apple's iPhone revenue, which accounted for over 47% of revenue in the company's June quarter at just under $45 billion. Wall Street analysts tend to focus on iPhone sales and growth over the company's secondary product lines.
The new iPad Pro with M5 unlocks the most advanced iPad experience ever, packing an incredible amount of power and AI performance into the ultraportable design.
Courtesy: Apple Inc.
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