Amazon cracks down on use of AI images by sellers after New York law

Amazon parcels are prepared for delivery at Amazon's Robotic Fulfillment Centre.Nathan Stirk | Getty ImagesAmazon is requiring that third-party sellers label any product images or videos that contain "AI-generated people" after New York recently passed a law mandating greater transparency around "synthetic performers" in ads. The company informed sellers Wednesday of the policy change, according to a copy of the announcement viewed by CNBC. The policy directs sellers to tag images and any "A+ content," which refers to videos or other graphics on listing pages, with specific metadata keywords before they're uploaded. "Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people," Amazon wrote in the announcement. The New York law, which took effect last month, requires companies to disclose if "synthetic performers" are used in place of human actors in advertising. The legislation applies to "digitally-created media that appear as a real person." Governor Kathy Hochul described it as a "first-in-the-nation" law."Without notice that the content the public is viewing is not real, AI-generated synthetic performers and manipul...