Adidas faces boycott calls over campaign featuring former Israeli soldier

Activists slam campaign showing soldier while more than 5,000 Palestinians faced amputations due to Israeli attacks in Gaza.Sportswear giant Adidas has faced criticism and calls for a boycott for featuring a former Israeli army soldier in an advertising campaign for the company’s single-shoe service for amputees.The Adidas advertisement promoting its in-store service, which shows former Israeli soldier Shalev Biton trying on a shoe at a store in Israel and then wearing it while running outdoors, was termed “an affront to Palestinians” by a boycott campaigns coordinator on Sunday.Recommended Stories list of 4 itemslist 1 of 4‘Nothing has changed’: Infantino to stand for FIFA president re-electionlist 2 of 4Palestinian club football to restart in September after Gaza war suspensionlist 3 of 4Life after amputation: Gaza women find recovery through footballlist 4 of 4Dreams shattered: Gaza amputees struggle under blockade and rubbleend of listBiton lost his leg after being wounded during the 2021 Israel-Gaza conflict, during which the Israeli army attacked the besieged enclave repeatedly in an 11-day assault.Human rights campaigners and pro-Palestine activists say the immediate outrage...